![]() While the characters’ impressive physiques owed a clear debt to Frank Frazetta’s Conan the Barbarian, this was a world populated by all-new heroes and villains. Launched into stores in 1982, it focused on He-Man and his ongoing feud with bony nemesis Skeletor. Having turned down that lucrative Star Wars deal, Mattel instead decided to create its own franchise. (Image credit: Courtesy of Netflix © 2021) What is Masters of the Universe?Īlong with Transformers, Masters of the Universe is arguably the most successful toy marketing campaign in history – a precision-guided, multimedia assault on the hearts and minds of ’80s kids that transformed a range of muscle-bound action figures into must-have items on every birthday and Christmas wishlist. ![]() He-Man is still protecting Castle Grayskull in Masters of the Universe: Revelation. ![]()
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